Expert Business Solutions
A Different Angle on Event Industry Strategy
Different Angle Consulting (DAC) helps event industry organizations see opportunities others miss. With decades of executive leadership and hands-on experience, DAC delivers strategic insight, powerful connections, and practical solutions that drive measurable growth.
Whether you operate venues, manage events, build event technology, or support the industry through services, DAC brings clarity to complex challenges and direction to your next move.
About Different Angle Consulting
About Us
Data-Driven Opportunity Identification
Strategic Direction. Real Results
Leadership That’s Been There and Built It
A Different Angle Consulting is led by Marty Glynn, a 30+ year veteran of the event industry.
Marty has held senior executive roles at Freeman Decorating, co-founded and led Metropolitan Exhibitions as CEO, and currently serves as CEO of MAD Event Management. His career spans every facet of the in
Leadership That’s Been There and Built It
A Different Angle Consulting is led by Marty Glynn, a 30+ year veteran of the event industry.
Marty has held senior executive roles at Freeman Decorating, co-founded and led Metropolitan Exhibitions as CEO, and currently serves as CEO of MAD Event Management. His career spans every facet of the industry, from operations and sales to ownership and executive leadership.
This depth of experience allows DAC to offer more than advice. It provides perspective grounded in real-world execution.
Strategic Direction. Real Results
Data-Driven Opportunity Identification
Strategic Direction. Real Results
DAC partners with organizations across the event ecosystem to unlock growth, improve performance, and strengthen competitive positioning.
We work with venue operators, convention and visitors bureaus, event organizers, event technology companies, and general services contractors.
Data-Driven Opportunity Identification
Data-Driven Opportunity Identification
Data-Driven Opportunity Identification
We analyze markets, trends, and performance data to uncover new revenue streams and business opportunities that align with your strengths.
Our Team
Marty Glynn, CEO
Ana Aguilera, Brand Experience & Client Services Expert
Martha Donato, COO
Founder of Different Angle Consulting: Glynn founded Different Angle Consulting, a consulting practice aimed at providing value to show organizers. This is achieved through his unique 360-degree view and perspective on the industry, derived from founding four distinct businesses covering all aspects of trade shows and conferences.
Martha Donato, COO
Ana Aguilera, Brand Experience & Client Services Expert
Martha Donato, COO
Founder and President of MAD Event Management, established in 2009. I have launched more than 30 B2B and B2C events and produced large-scale conferences throughout North America. Our team has created high-growth business gatherings and culturally meaningful consumer experiences that reflect where the industry is headed. My work has been
Founder and President of MAD Event Management, established in 2009. I have launched more than 30 B2B and B2C events and produced large-scale conferences throughout North America. Our team has created high-growth business gatherings and culturally meaningful consumer experiences that reflect where the industry is headed. My work has been recognized with two TSNN awards and a feature on the cover of Trade Show Executive. I also work with organizations as a strategic consultant on exhibitions, conferences, and experience design. I enjoy helping teams clarify ideas, strengthen strategy, and build events that are purposeful, sustainable, and well executed.
Ana Aguilera, Brand Experience & Client Services Expert
Ana Aguilera, Brand Experience & Client Services Expert
Ana Aguilera, Brand Experience & Client Services Expert
I design people-centered experiences that connect ideas, culture, and strategy, whether through content, programs, or immersive environments. With a strong foundation in agile operations and human insight, I bring a narrative-driven approach to everything I do, turning complexity into clarity and creating meaningful engagement across au
I design people-centered experiences that connect ideas, culture, and strategy, whether through content, programs, or immersive environments. With a strong foundation in agile operations and human insight, I bring a narrative-driven approach to everything I do, turning complexity into clarity and creating meaningful engagement across audiences. Fluent in English and Spanish, with experience across global and cross-functional teams.
Our Results
Ana Aguilera, Brand Experience & Client Services Expert
Ana Aguilera, Brand Experience & Client Services Expert
We measure our success by the success of our clients. Over the years, we have helped businesses achieve significant improvements in revenue, profitability, efficiency, and productivity.